Telethon Sponsorships

Print out our Sponsorship Reply Form, (Adobe Acrobat Reader required) or, for more information about sponsorships, please call Anna Zablah, Special Events, (916) 383-7387, ext. 9102 or azablah@sspca.org by email

Title Sponsor - $25,000

Limited to one sponsor only.

• Sponsor all hours of live broadcast reaching 100,000+ TV viewers, plus live streaming online at CBS13.com and a Spanish translation service throughout the broadcast
• Identified as Title Sponsor four times during the telethon
• Two 2-minute interview segments with company representative each hour (live or pre-recorded)
• Top of each hour-30 second public service announcement or commercial for your company
• Top of each hour-logo on screen and audio announcement
• One 15-second logo video announcement for adoptable animal segment
• Logo on Tote Board for entire two-hour show
• On-air check presentation
• Logo rotation beside pledge phone number for entire show (constant display)
• Name/logo inclusion in at least 40 pre-event promotional television commercials spread over the 10 days before event
• Title sponsor name and/or logo on all pre/post radio promotions and telethon promotional materials (advertising, poster, banners, website, newsletter, and PR)
• Participation in any pre/post telethon promotions
• Insertion of sponsor-branded coupons or information into SPCA adoption packets one month prior to and one month following the telethon broadcast
• Full page ad in Sacramento SPCA quarterly newsletter (reaching an average of 16,000 households)
• One DVD copy of the telethon broadcast

Title Sponsor Agrees to:

• Provide $25,000 to the Sacramento SPCA Pet Telethon
• Promote telethon using company resources for a minimum of four weeks prior to event
• Display posters and distribute advance pledge envelope solicitation
• Provide up to two broadcast quality 30-second commercials, for broadcast
• Provie logo in .tif format
• Arrange for video and/or live interview segments to fulfill on-air broadcast opportunities
• Make a responsible effort to incorporate representatives at telethon to present check on-air
• Provide electronic logos as needed for sponsorship material development

Premier Sponsor - $10,000

Limited to four sponsors.

• Access to an audience of approximately 100,000+ television viewers during the live telethon broadcast, plus live streaming online on CBS13.com and a Spanish translation service throughout the broadcast
• One 1-minute interview segment with company representative each hour (live or pre-recorded)
• Top of each hour-logo on screen
• Top of each hour-audio announcement
• Sponsor logo on Tote Board for entire show
• Logo rotation beside pledge phone number for entire show (constant display)
• One 30 second public service announcement or commercial during the show
• On-air check presentation
• Acknowledged as Premier Sponsor prior to Sacramento SPCA segment
• Name/logo inclusion in pre-event promotional television commercials aired at least 40 times, 10 days before event
• Premier sponsor name and/or logo on all pre/post telethon promotional materials (advertising, posters, banners, website, newsletter, and PR)
• Option to insert sponsor-branded coupons or information into SPCA adoption packets one month prior to and one month following the telethon broadcast
• Recognition in SPCA quarterly newsletter (reaching an average of 16,000 households)
• One DVD copy of the telethon broadcast

Premier Sponsor Agrees to:

• Provide $10,000 to the Sacramento SPCA Pet Telethon
• Make a reasonable effort to have corporate representative at the telethon to present check on-air
• Display posters and distribute advance pledge envelope solicitation
• Promote telethon using sponsoring company resources for a minimum of four weeks prior to event
• Provide electronic logo as needed for sponsorship material development
• Arrange for video and/or live interview segment to fulfill on-air broadcast opportunity
• Produce one 30-second broadcast quality public service announcement or commercial to be aired during the show

Hour Bank Sponsor - $5,000

• Top of one hour-logo on screen
• On-air check presentation
• Logo on Tote Board during hour sponsored
• 15 second public service announcement for your company
• Name and/or logo on all pre/post telethon promotional materials (advertising, banners, poster, website, newsletter, and PR)
• Recognition in SPCA quarterly newsletter (reaching an average of 16,000 households)

Telephone Team Sponsor - $2,500

• Five phone bank seats during one hour of the broadcast (operators wearing logo apparel)
• On-air check presentation
• Name on all pre/post telethon promotional materials (advertising, posters, banners, website, newsletter, and PR)
• Recognition in SPCA quarterly newsletter (reaching an average of 16,000 households)

Pet Sponsor - $500

• On-air announcement during Pet Adoption Segment ("This pet brought to you by...")
• Recognition in SPCA quarterly newsletter (reaching an average of 16,000 households)